Vera Wang, the queen of bridal wear, opens a two-story, 850 square meters store in Shanghai – her largest flagship store – to controversy.
Wang’s first China store charges a non-refundable fee of 3,000 yuan (US$482) to try on bridal gowns for 90 minutes. Furthermore, potential clients will have to make appointments “several weeks” in advance, according to The Global Times.
If the customer purchases a wedding gown, the fee will be deducted from the purchase; otherwise, the fee can be used toward other items in the store.
The company indicated that the “trying or fitting fee” is a way to protect its designs. Photo-taking or filming is also ban in the store.
This practice of charging a “trying fee” is not new as some Hong Kong bridal shops have similar practices. However, for a company who wants to do business in China, this policy will not endear the company to Chinese clients who are already sensitive to disparities they see between shopping experiences overseas and in China. The mandatory “trying fee” will likely be a hard sell.
The Xintiandi store displays 80 dresses with prices from 30,000 yuan (US$4815) to 300,000 yuan (US$48,174) and features three dressing rooms and one VIP room.
photo credit: vera wang
China Design Hub has just launched our job board that lists design related jobs and resumes from China.
Check it out HERE or use the menu link at the top right
Japanese airline, ANA (All Nippon Airways) has recently announced a Design Contest to let the public design the livery for one of its Boeing 767-300 jumbo jets! The contest is launched in commemoration of ANA’s upcoming 60th anniversary. Anyone, – regardless of age, nationality, or artistic skill – is free to submit a design for consideration. Kids of all ages can even download and print out a blank airplane template and ‘paint’ the plane with crayons. They can then scan and upload their creative genius, or even send their drawings to ANA by snail mail (normal post). Some of the more skilled artists may prefer to do it all digitally using their favorite digital drawing software package. So, all of you talented Chinese and Asia Pacific designers… what are you waiting for? Get to drawing!
A recent article in Jing Daily about fixed wheel bicycle culture in Beijing, including fixie bike polo, has whet my appetite for and nudged me ever closer to ditching my 21 gear mountain bike in favor of a single speed, fixed-gear road bike. I’ll admit it: there’s something beautifully elegant and minimalistic about fixed-gear bikes. They are usually devoid of mechanical complication, with the most fanatical fixie purists eschewing even brakes (something that I cannot fathom in the sudden stop and go nature of Shanghai city riding). With no cables, gear levers, derailleurs, or shock absorbers to add weight, complexity, and clutter up the visual purity of the bike, you’re left with a beautifully clean geometric shape.
Dwell Asia did a short Q&A with me about China Design Hub. It’s been published in the current July/August issue.
Dwell Asia is the Asian edition of Dwell magazine, one of the leading design and architecture titles in the United States. Dwell Asia’s strength is in identifying and exploring design concepts that are idea-driven, modern, and sensitive to social and physical surroundings, and the magazine inspires its community with smart and thoughtful ideas for modern living. Dwell Asia serves a community of savvy consumers and professionals across China, India and Southeast Asia, who are passionate about design and purposeful in their pursuit of it.
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Waikit Chung, Founder & Editor
Waikit Chung Founder & Editor