Alex Lim’s career spans over 18 years across Singapore and China. He was ranked Asia’s Top 10 Creatives by Media and voted one of the 20 Hottest Creatives in the region by Campaign Brief Asia 2003.
Alex had stints at Wunderman, BBH, BBDO, Leo Burnett and has won over 100 major awards including The D&AD, One Show, Cannes Lions, Clio, ADC, New York Festivals, Spikes, London International and AdFest.
Some of Alex’s works include The Levi’s 501 Re-cut for women where it made the No.1 Gunn Report and Pizza Hut home delivery campaign where it was the 8th most awarded in the world.
Alex is currently the creative lead for EnergyBBDO in China where it first opened its doors to Asia in 2011. Operating as an Asian Hub for the SC Johnson brands across China and 12 other markets, concurrently looking after China’s Pepsi Co. brands like 7-up, Mountain Dew and Mirinda.