In 2014, perceptions of China will take another significant turn, as consumers come to realize China is fast becoming the epicenter of truly innovative, superior green consumer innovations, too*.
* Alongside leading Chinese brands in sectors such as mobile tech, luxury and fashion (from WeChat to Bosideng, from Shang Xia to Xiaomi and more) that are simply MADE BETTER IN CHINA.
That shift will be driven by China’s relentless, large-scale efforts to address massive environmental challenges such as energy, transport, construction and more.
In fact, the idea among many consumers worldwide that Chinese brands and businesses lag behind when it comes to green thinking might just be one of the last great competitive advantages that ‘Western’ brands enjoy.
When that preconception is overturned in 2014, one of the last barriers keeping Chinese brands and global consumers at a distance is lifted. Just another small, yet pivotal moment in the remapping of global consumerism