China’s Plans for Its Own Car Brands Stall
Posted on September 1, 2012 by Simon
Chinese automakers are losing ground to their foreign competitors, despite three decades of partnerships with foreign automakers to exchange market access for technology. Domestic car buyers still perceive Chinese auto brands as inferior and less desirable to foreign brands. While domestic auto companies, such as BAIC and Brilliance China Automotive Holdings, have hired top foreign designers to give their products a design boost, the strategy has not yet yielded improvements in brand perceptions and market share. For now, the core business for Chinese automakers is to continue manufacturing their foreign partners’ products.
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