Acera Flagship Store by Hangar Design Group
Posted on July 24, 2012 by waikit
The first flagship store of the Taiwanese ceramics maker Acera will be unveiled on the occasion of its grand opening on July 17th 2012 in Taipei. Acera is a family company based in Taiwan and Shanghai and operating throughout the whole of China. Stemmed from the centuries-old tradition of Taiwanese ceramics, Acera is specialized in home accessories, offering a wide range of one-off pieces as well as a rich catalogue of traditionally decorated mugs.
For its first store in the heart of Taipei, Acera has teamed up with the Italy-based design agency, the Hangar Design Group. Clothed in golden leaves and warm colours, the two-storey boutique stands out for its mix of materials: wood, gold leaf, and ceramics are used throughout the store, in patterns echoing traditional Chinese designs in a contemporary interpretation. The final look matches the brand’s style based on colour, tactile sensations and decorations at a crossroads of tradition and modernity.
Hangar Design Group is an international creative firm founded in 1980 in Italy by the architects Alberto Bovo and Sandro Manente.
Right from the start, the aim of the studio was to gather under one name the various departments dedicated to communications, graphics, retail, industrial design and branding strategies, conveying different disciplines into a unique design approach.
Today operating in Europe, Asia and America with four offices (Milan, Venice, Shanghai and New York), Hangar Design Group is a multidisciplinary company with its headquarters in Italy, boasting more than forty people and serving international companies worldwide. Among its clients representing every size and industry, many are top fashion and lifestyle brands, such as Armani Casa, Damiani, Mikimoto, Geox, Safilo, Lotto, Mercedes, Tod’s Group, America’s Cup as well as several others. In May 2012, Hangar Design Group has been assigned by the Chinese Governement together with the Shanghai Expo Group to design the brand image and signage of the Shanghai Italian Center. More recently, the creative firm has also been entrusted with the design of the Assosport exhibition space, hosting all major Italian sportswear brands, at the Olympic village “Casa Italia” on the occasion of the upcoming London Olympics 2012.
Architect: Hangar Design Group
Location: No.176, Sec. 1, Dunhua S. Rd., Da’an Dist., Taipei City 106, Taiwan (R.O.C.)
Completion: June 2012
Grand opening: July 17th, 2012
Designed by Hangar Design Group