Boundless Fashion in China

Posted on April 28, 2012 by waikit

“Why are there so few fashion designers from mainland China on the global circuit? One oft-touted theory suggests that status symbols trump sartorial savvy in China’s newly-minted, logo-saturated luxury retail landscape. Consumers tend towards flash and trend rather than originality or a passion for fashion. Whether that is true or not, there’s no mistaking that China’s market structure makes it difficult for their homegrown designers. It can be challenging enough to cultivate a domestic market in a pirating-friendly economy and a climate that favors consignment. An international debut can often appear even further out of reach.”

Read the article at The Genteel

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