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Beijing Design Week Lands at Milan’s Salone del Mobile from April 17 to April 22 2012

Posted on April 13, 2012 by waikit

After the success of last year’s Beijing Design Week, China’s most important design festival will land in Milan this April, for the annual Milan Design Week, generally known as Salone del Mobile. Bringing a series of events and projects to Italy, Beijing Design Week aims to confirm Beijing’s role as main interpreter of the latest Chinese creative trends, as well as to further enhance the cultural and commercial exchanges with Italy and Italian design.

Beijing’s presence at the Salone will act as preamble to an even major cooperation between the cities of Milan and Beijing, set to take place during the 2012 edition of Beijing Design Week, when Milan will bring its creativity to China’s capital as the protagonist of the festival’s Guest City program. The collaboration has been launched after an extended dialogue between the City of Milan and the City of Beijing, and announced at a press conference held last February by Stefano Boeri, Councilor for Culture, Design, and Fashion for the Municipality of Milan.

The projects that Beijing will bring to Milan set the goal to show the diverse and up-and-coming scene of Chinese design to the world through different perspectives, from the creative approach of a contemporary design exhibition, to a more business-oriented platform in the form of a B2B Forum, passing through research and education programs.
After the success of last year’s Beijing Design Week, China’s most important design festival will land in Milan this April, for the annual Milan Design Week, generally known as Salone del Mobile. Bringing a series of events and projects to Italy, Beijing Design Week aims to confirm Beijing’s role as main interpreter of the latest Chinese creative trends, as well as to further enhance the cultural and commercial exchanges with Italy and Italian design.

Beijing’s presence at the Salone will act as preamble to an even major cooperation between the cities of Milan and Beijing, set to take place during the 2012 edition of Beijing Design Week, when Milan will bring its creativity to China’s capital as the protagonist of the festival’s Guest City program. The collaboration has been launched after an extended dialogue between the City of Milan and the City of Beijing, and announced at a press conference held last February by Stefano Boeri, Councilor for Culture, Design, and Fashion for the Municipality of Milan.

The projects that Beijing will bring to Milan set the goal to show the diverse and up-and-coming scene of Chinese design to the world through different perspectives, from the creative approach of a contemporary design exhibition, to a more business-oriented platform in the form of a B2B Forum, passing through research and education programs.

Read the official announcement at Beijing Design Week

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