The movement to be green and eco-conscious is slowly but surely gaining ground in urban China, and one of the most important green-focused businesses in China today is Tony’s Farm (多利农庄). Today, they are the largest organic farm in Shanghai with a stunning vegetable production facility, thousands of customers and a brand identity all their own.
The Tony’s Farm facility, designed and constructed by architecture partners Playze, is an impressive sight, with 78 individual container-shaped modules, each with unique climatic and operational demands. An interesting example of 360 degree design, it was designed with visitors in mind, seeking at every turn to integrate visitors and customers into the facility, reassuring them that their produce is being handled in the most sustainable way possible. Tony’s Farm is one of the largest production facilities of its kind in China, and they are helping to lead the way for organic food in the Middle Kingdom, a product niche and movement that is still just starting to gain a foothold here. In the true Tony’s spirit, the production facility serves not only as a production floor for their vegetables, but also as a full-service visitor’s center, office and even (in the near future) a hotel – definitely worth a visit! Several strategies have been used to reduce the energy consumption of the building, and it’s definitely one of the more interesting sustainability-related sites to see in Shanghai.
Photos taken by Bartosz Kolonko
Working with WILDDESIGN Tony’s Farm built their communication materials, packaging design and more.
To visit Playze’s website, click here.
To read about the importance of sustainable product design, please click here.
For WILDDESIGN Blog, click here.